Today is Twestival — there will be gatherings around the world, in more than 175 cities, to raise money and awareness for a charity aiming to deliver clean, safe drinking water to the billion human beings who don’t have this most basic necessity.
This is the real deal — a wired public latching onto an idea and making it happen at an astonishing pace and scale. With almost zero institutional overhead: Charity:Water surely spent very little in the way of resources on management, PR, marketing, etc. The people provided almost all of it. My jaw is agape. Literally.
I’ll be at Asheville’s event this evening, and hope to say lots more about the phenomena I see unfolding. For now, just consider this map, and the fact that the launch of this event (via twitter, of course) occurred just one month ago. One month.
